You know how we keep talking about broadcast revenues being a big part of the Twins income?? StarTribune reported this morning that Twins games won’t be on 1500 anymore after this season.
I guess that the big switchover to all sports isn’t really helping 1500 ESPN in the ratings OR in keeping the Twins broadcast. It appears that the game broadcasts will be transferring over to the Pohlad-owned FM station, KTWN 96.3 starting in 2013. The contract with KSTP was renewed for 2 years in 2010 – but it doesn’t appear that it’s going to happen again. In fact, the official announcement is supposed to happen tomorrow morning.
From wikipedia regarding K-Twin:
The move to “K-Twin”
On December 29, 2011, Northern Lights announced that KHTC would drop the rhythmic format and “Now” branding on January 1, 2012, and shift to a modern adult contemporary format, branded as “96.3 K-Twin.” At Midnight on January 1 (after “In Paris” by Jay-Z and Kanye West was “96.3 Now’s” final song), the changeover to “K-Twin” officially occurred, with “Misery” by Soul Asylum the first song being played. The “K-Twin” playlist features, according to Northern Lights’ preview of the change, “today’s guitar based, pop alternative music” and similar, gold-based hits from 1985 onward. ”K-Twin,” though it is described as a modern adult contemporary format with an alternative rock lean, is classified as adult top 40 because of rhythmic content (such as Bruno Mars‘ “It Will Rain“) and non-alternative classic hits(such as Def Leppard‘s “Pour Some Sugar on Me“), and to differ itself from hot adult contemporary rival KSTP-FM (that station reports to the Mediabase/BDS hot AC panels). Even some 1970s staples can be found on the station, such as “Jamming” by Bob Marley. The artist roster on “K-Twin” features acts ranging from Bon Jovi and U2 to Adele and Green Day, along with songs and artists that, according to Northern Lights, “aren’t currently being played in the (Twin Cities) market.” It leans in a much older direction versus KSTP; however, as ofApril 2012, the station is now on the Nielsen BDS hot AC panel.
Another noticeable emphasis of “K-Twin” is its connections with Twin Cities listeners and its employment of local personalities, including a morning show (which debuted on January 4) that features Tony Fly (a holdover from both “B96″ and “96.3 Now”), former Miss Minnesota International contestant Danni Star (also a holdover from “Now”), and KARE news personality Eric Perkins.
With the flip to “K-Twin,” the station changed its call sign to KTWN-FM, which mirrors the calls on Northern Lights’ country-formatted AM station in Glencoe, Minnesota. The calls and “K-Twin” branding were originally used by what is now KQQL from 1968 to 1983.
Ummm.. yeah, I have absolutely no interest in any of that. I’ll listen to Twins games when I’m in the car but yeah.. maybe that format works for other Twins fans but not this one.
Then again, I didn’t really like the switch to ESPN. I liked LOCAL (which is why I still only bother with the guys I know and couldn’t give a crap about the rest of the new programming). I don’t really understand the media thought that people don’t just change the channel??? I don’t care about national media and I don’t care about the music format. I’ll just change the station back to what I want to listen to when the game broadcast is completed.
The article where I first saw this reported – on Minnpost - focused on ESPN’s perspective to the move. I have to admit that the story itself doesn’t really make sense to me. Of course ESPN radio would remain committed to a sports format… duh? Interestingly enough, they also think one of the only shows that I listen to on that station is apparently a “speed bump” holding the station back. I’m amused. If they lose the local shows, you can guarantee that I won’t waste a single moment of my day on am1500. I have no interest in the nationwide syndication that focuses on basketball and football ad nauseam.
Does that mean I’ll listen to KTWN 96.3? Only for Twins games.. when I’m in the car.. Seriously, people, why doesn’t this make sense to them?
Anyone know what this does to the all-important revenue stream?