What Are the Twins Doing… and Why?

It has been a weird offseason for the Twins, hasn’t it?

I’m not complaining. mind you. It’s refreshing to see General Manager Terry Ryan being aggressive in the free agent market to address the team’s starting pitching needs. Signing Ricky Nolasco to a four-year contract with a fifth year vesting option was more than a little out of character for the Twins.Adding Phil Hughes on a three-year deal two days later was almost downright giggle inducing.

I mean, not only did Ryan go sign a couple of guys that were clearly in demand elsewhere, but the organization obviously looked beyond just wins, losses and ERA in determining who to target. That’s just not normal for this front office.

But the thing is, Ryan’s apparently not even close to being done with his offseason shopping. Based on media reports, Ryan has also been actively looking to upgrade his roster at other positions, most notably at catcher and in the outfield. And despite a number of assumptions to the contrary, he’s also apparently not done trying to land starting pitcher Bronson Arroyo.

Like most Twins fans, I would imagine, my first reaction to all of this activity has been, “Great! It’s about time!” But, at the risk of looking a gift horse in the mouth, my second reaction has been to wonder why this is happening all of a sudden.

I suppose, if you were inclined to take the comments made by the Twins ownership and front office management at face value, none of this should surprise us. I think owner Jim Pohlad, team president Dave St. Peter and GM Terry Ryan have all pretty consistently told any reporter inclined to ask that they were not happy with recent results on the field and they understood that the roster had to be improved.

But after three consecutive 95+ loss seasons, they’d have sounded pretty out of touch with reality to say anything else. They all said pretty similar stuff a year ago and, probably, a year before that.

So, again you ask yourself, why has the approach apparently changed so dramatically this offseason?

Obviously, I wouldn’t be writing this if I didn’t have some theories to share.

New MLB Media Money

The Twins, like every MLB team, have a big chunk of new annual national media rights money coming in starting this year. Reports estimate it at $25 million per club, though the MLB offices have tried to downplay that a bit by pointing out that, while the new overall money divided by the number of teams might be $25 million, part of the money is retained by Major League Baseball itself. I guess to pay for Bud Selig’s platinum parachute, maybe.

Regardless, it’s a bunch of new money and it’s essentially “found money” because it doesn’t come with a nickel’s worth of corresponding expenses. In theory, it could (and arguably should) be dedicated wholly to improving the talent being put on the field at the Major League and minor league levels. That is to say, there’s no reason that only half the money should go to payroll, which is the portion of revenues that the Twins have claimed in the past that they earmark for payroll.

The bottom line is that, between the new money, the $40 million or so of payroll space the Twins would have had even without the new money and the lack of any significant long term commitments for anyone not named Joe Mauer, money honestly is no object for the Twins this offseason. That’s a concept that is almost impossible for most Twins fans to grasp, but it’s true.

The 2014 All-Star Game

During the fourth season in their new stadium, the Twins hosted the MLB All-Star game. They put on a good show, but the game itself was not all that exciting and the Twins, in the midst of yet another generally poor season and sitting 11 games out of first place at the break, had only the minimum allowable one reserve player named to the American League roster.

No, I didn’t slip in to my DeLorean and zap in to the future for that information. Rather, that’s a recap of the 1985 All-Star Game that the Twins hosted at the HHH Metrodome.

I don’t think Jim Pohlad likes the fact that most Twins fans in Minnesota (and a few of us in Iowa and the Dakotas, too) wonder why, with that beautiful taxpayer-funded ballpark, he won’t spend the money necessary to put a decent team on the field to watch. If that’s true, he’s probably even less enthralled with the idea of every baseball fan in America asking the same question during All-Star week next July.

If the Twins are going to suck in 2014 – and they certainly may – I don’t think Pohlad will let it be because he’s seen as having pocketed all of the new stadium and national media revenues, rather than spending some of that money on real Major League ballplayers.

Peer Pressure

When you own a Major League baseball team, you run with a pretty fast – if somewhat conservative – crowd. And I’m not talking about your fellow owners.

Your peer group includes owners and CEOs of other big time businesses and, while I certainly have no personal experience to back this up, I have to imagine that such a peer group tends to keep score.

If you can run your baseball organization at a good profit, see your organizational value (which is reported on annually in business magazines such as Forbes) climb and do it all while making customers/fans happy by winning consistently, your fellow local billionaires are going to look on you, personally, as a winner.

But if you, say, lose 95+ games a season for, I don’t know, maybe three years in a row and you see attendance start to dwindle and your fans are all talking about how cheap you are now that they have paid for your new stadium, those peers (some of which are probably paying premium prices to advertise at your stadium) may start to ask some of the same questions your fans are asking. Like, for example, “do you really need TWO AAA teams, one in Rochester NY and one here in Minnesota?” That’s embarrassing.

So…

Looking back at a number of interviews with the benefit of 20-20 hindsight, I think there are two quotes, one each from Pohlad and Ryan, that give pretty good clues as to what’s gotten in to the Twins.

The first, from the owner, I included in an earlier post. In an interview with Adam Platt of Twins Cities Business, Pohlad acknowledged that roster changes were needed and that improvements would necessitate spending money on free agents. He finished with, “I’m not encouraging him (Ryan) to wait.”

Was that just an owner saying what he thought fans wanted to hear? Was it a not-so-veiled statement that, if money wasn’t spent, it wasn’t because he told his GM he couldn’t spend it? Or was it a hint that perhaps he had given his GM direct instructions to, “use the damn ladder to get out of that hole,” and spend some money to put real ballplayers on the field?

We don’t know.

We do know, however, that about a week or two later, Nolasco and Hughes had deals with the Twins.

This past Monday, Terry Ryan was quoted by Star-Tribune beat reporter LaVelle E. Neal III as saying the following concerning the Twins’ own homegrown talent: “If they take a step forward, they will answer some of our problems and questions. A step backwards is going to be concerning not only for us but for their careers. We have given opportunities to guys here the last two years. And it hasn’t gone so well. So now we may have to look out for ourselves here a little bit more.” (Emphasis added)

I found that quote to be about as interesting as anything the Twins GM has uttered publicly in years.

The Twins – and Terry Ryan specifically – have been famously adherent to a process of building from within. They focus on the draft and international signings. They work hard to develop players and promote them deliberately through the minor leagues. When those players are ready, they use them as their primary source of talent to replace players that have aged and/or been judged too expensive to retain. That’s all part of the Twins Way.

Ryan’s quote is a shot across the bow of Chris Parmelee, Kyle Gibson, Aaron Hicks, Trevor Plouffe and any other young player who might be inclined to think that, having survived several years of development in the Twins organization, they now are enetitled to roster spots with the Twins. And just in case any of those players didn’t grasp the meaning of Ryan’s statement, they can now ask Liam Hendriks, who has been Designated for Assignment, for an interpretation.

Why is Terry Ryan talking to free agent catchers and free agent outfielders when he has Josmil Pinto, Chris Herrmann, Aaron Hicks and Oswaldo Arcia?

Ryan answered that question pretty clearly, in another part of Neal’s posting Monday.

“We have all kinds of areas that could be upgraded,” Ryan said. “We’ve got people where, if I told you the positions you would say, ‘Well, this guy is going to be there.’ But some of those guys we need to take a step forward. We can always upgrade any spot anywhere. So if something came to our attention and it looks like an upgrade, we should probably pursue it.”

When Ryan said, “we may have to look out for ourselves,” I’m not sure if he was referring to the Twins, generally, or to himself.

But I wouldn’t be feeling too comfortable if I were any player on the Twins 40-man roster not named Mauer or Perkins, because I think Terry Ryan means what he’s saying right now.

And I like that.

– JC